We offer a holistic service covering strategy, design, and advertising.
As a dynamic branding company, we develop communications for what we call the icons of a new world. We strive to be at the forefront of business developments, helping our clients like you maximize growth, profitability, and campaign outcomes. Our philosophy is rooted in the belief that “Design is intelligence made visible” and, crucially, Design is how it works.
We work with you to align your brand to your business strategy, develop a competitive positioning, and create powerful platforms to articulate your brand's offer. Our process typically flows from Business Strategy -> Differentiation -> Positioning -> Brand Promise (which includes managing investor sentiment, guiding customer/stakeholder relations, and shaping internal behaviours) -> Brand Expression (encompassing Ideas/Identity, Creatives, Channels/Creative Executions, and Campaigns).
We specialize in creating iconic, simple, memorable, and appropriate logos and visual identities. Our systematic identity development process includes a thorough design brief, in-depth research, creative sketches & conceptualization, iterative revisions, and a professional presentation & delivery.
We create compelling visual and textual content for your campaigns, including professional photography, impactful imagery, and effective marketing collateral.
We’re proud of the transformative branding work we’ve done for clients such as:
Ecobank : We managed their monolithic rebrand (2008-2017), supporting their growth from 11 to 36 countries with a comprehensive new brand roll-out across Africa.
Afrexim Bank : Our engagement involved a significant repositioning project (2017-2018), a thorough brand audit, and strategic planning for their 25th Anniversary and AGM.
Wari : We handled the Nigerian brand roll-out and marketing plan (2014-2017), including a photo/video shoot for their ‘Wari Me’ campaign.
UBEC Smart Schools: We evolved their brand from a traditional education model to “Leveraging Technology to Improve Learning in Basic Education.” This involved defining the “Sage” archetype, crafting the brand idea “Harnessing Technology to make Learning Better,” designing a new logo (an emblem with insightful negative space symbolism), and developing extensive communications collateral.
Hared Properties Ltd : We created a brand to build trust and customer loyalty, significantly raising the profile of their offerings. We repositioned them as a “Lifetime Partner” with the brand idea “Building Your Future,” which included a logo evolution and impactful marketing materials.
Abuja Investment Company : We strategically repositioned AIC for maximum brand standout in attracting Foreign Direct Investment (FDI). We developed the brand idea “Invest in Abuja” with compelling sub-themes like “Space to Grow,” “Make Partners,” and “VIP Welcome,” including a logo evolution and targeted collateral (even in Chinese).
C-STEMP (Construction Skills Training Empowerment Project Ltd) : We differentiated and positioned C-STEMP based on its impressive track record and unique approach, establishing them as a “Care Giver” archetype with the brand idea “Building People.” Our work included a new logo and A-size posters. We also devised the “Raise the Bar” theme for their Construction Artisans Awards (CAA).
Our Logofolio : Our extensive portfolio showcases diverse logo design work for clients including Nigeria Learning Passport, CDA Bayero University Kano, Ignite, Grillmore, Erotech Engineering, Inspire eLearning, Fast Job Creation Program, Mega Projects, Almajiri Educators, Admiralty University, Nash’s Tigernuts, Konammy, m-in media, Bamaks, Chime’s Barbershop, A.A. Mazrui & Co, and Imtiyaz Wellness & Beauty.
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